About The Course

Search Engine Basics :

• What is a Search Engine?
• How do Search Engines Work?
• Understanding Website, Portals, Directories
• Search Engines v/s Directories
• Major Search Engines and Directories
• What is Page Rank?
• The Major Search Engines

Website Architecture :

• Domain Name & Components of a Web Site
• Search Engine Friendly Title
• Search Engine Friendly Descriptions
• Search Engine Friendly Keywords
• Search Engine Friendly Content
• Search Engine Friendly Meta Tags
• Keywords Research and Analysis

On Page Optimization :

• SEO Techniques
• How to promote home page
• Promoting inner pages of the website
• Meta Tags
• Meta Description
• Meta Keywords
• Header and Footer
• Keyword Density Analysis
• Optimizing website content

Advanced Section :

• Canonical / 404 Implementation
• Google webmaster tools
• Creating HTML and XML sitemaps
• Creating Robots file

Blogging :

• Understanding blog architecture
• Creating a blog
• Blog Submission
• Blog Marketing

Off Page Optimization :

• Search Engines submission
• Local Marketing
• Directory Submission
• Blog Submission and Marketing
• Article Submission
• Free Classifieds
• Press Releases
• Link Building

Social Media Marketing (SMM) :

• Understanding Twitter Framework
• Customizing Twitter Design
• Promoting web site through Twitter
• Creating Facebook Fan Page
• Facebook Marketing
• Fan Acquisition
• Understanding different Social Media activities
• Creating RSS feeds

 

We maintain a feedback report from student's end without anyone's interruption. And take steps according. You will find a fantastic learning environment here with lots of discussion sessions with faculty staffs and entrepreneurs.