What is Internet Marketing?

Internet Marketing is a new stream in web development. This domain mainly markets a website so that the service/product of the website reaches the internet users and the website owner gets some business out of it. Internet marketing has come from the concept of SEO (Search Engine Optimization). SEO is the process of increasing the rank of a website for some particular "word" or "phrase" called "keywords" in search engine results.

One of the most demanding job in this job market is for the post of Internet Marketing Executive or SEO executive. Almost in every corner there is Web Development Company, and there is a huge requirement of SEO executives. But there is very few skilled personnel's in this industry. To set yourself in that position you need to know the pros and cons of search engine optimization. We provide you the facilities to gather the knowledge of SEO, the understanding of the searching requirements. Experienced staffs working in SEO domain teach you with their knowledge and experience.

We have divided our course in such a manner so that you get a better understanding. The sessions are done with practical training, so that a clear idea builds in you. The modules are like this:

About The Course

Search Engine Basics :

• What is a Search Engine?
• How do Search Engines Work?
• Understanding Website, Portals, Directories
• Search Engines v/s Directories
• Major Search Engines and Directories
• What is Page Rank?
• The Major Search Engines

Website Architecture :

• Domain Name & Components of a Web Site
• Search Engine Friendly Title
• Search Engine Friendly Descriptions
• Search Engine Friendly Keywords
• Search Engine Friendly Content
• Search Engine Friendly Meta Tags
• Keywords Research and Analysis

On Page Optimization :

• SEO Techniques
• How to promote home page
• Promoting inner pages of the website
• Meta Tags
• Meta Description
• Meta Keywords
• Header and Footer
• Keyword Density Analysis
• Optimizing website content

Advanced Section :

• Canonical / 404 Implementation
• Google webmaster tools
• Creating HTML and XML sitemaps
• Creating Robots file

Blogging :

• Understanding blog architecture
• Creating a blog
• Blog Submission
• Blog Marketing

Off Page Optimization :

• Search Engines submission
• Local Marketing
• Directory Submission
• Blog Submission and Marketing
• Article Submission
• Free Classifieds
• Press Releases
• Link Building

Social Media Marketing (SMM) :

• Understanding Twitter Framework
• Customizing Twitter Design
• Promoting web site through Twitter
• Creating Facebook Fan Page
• Facebook Marketing
• Fan Acquisition
• Understanding different Social Media activities
• Creating RSS feeds

 

We maintain a feedback report from student's end without anyone's interruption. And take steps according. You will find a fantastic learning environment here with lots of discussion sessions with faculty staffs and entrepreneurs.