Search Engine Optimization

SEO Training

Course Fees: Rs 9000

About The Course

Search Engine Basics :

  • What is a Search Engine?
  • How do Search Engines Work?
  • Understanding Website, Portals, Directories
  • Search Engines v/s Directories
  • Major Search Engines and Directories
  • What is Page Rank?
  • The Major Search Engines

Website Architecture :

  • Domain Name & Components of a Web Site
  • Search Engine Friendly Title
  • Search Engine Friendly Descriptions
  • Search Engine Friendly Keywords
  • Search Engine Friendly Content
  • Search Engine Friendly Meta Tags
  • Keywords Research and Analysis

On Page Optimization :

  • SEO Techniques
  • How to promote home page
  • Promoting inner pages of the website
  • Meta Tags
  • Meta Description
  • Meta Keywords
  • Header and Footer
  • Keyword Density Analysis
  • Optimizing website content

Advanced Section :

  • Canonical / 404 Implementation
  • Google webmaster tools
  • Creating HTML and XML sitemaps
  • Creating Robots file

Blogging :

  • Understanding blog architecture
  • Creating a blog
  • Blog Submission
  • Blog Marketing

Off Page Optimization :

  • Search Engines submission
  • Local Marketing
  • Directory Submission
  • Blog Submission and Marketing
  • Article Submission
  • Free Classifieds
  • Press Releases
  • Link Building

Social Media Marketing (SMM) :

  • Understanding Twitter Framework
  • Customizing Twitter Design
  • Promoting web site through Twitter
  • Creating Facebook Fan Page
  • Facebook Marketing
  • Fan Acquisition
  • Understanding different Social Media activities
  • Creating RSS feeds

 

We maintain a feedback report from student's end without anyone's interruption. And take steps according. You will find a fantastic learning environment here with lots of discussion sessions with faculty staffs and entrepreneurs.